Riot Games | VALORANT Game Changers Championship 2022

Change The Game.

Seize The Play.

Game Changers is for the ones who stare down fear and tip the scales. The ones who play risky and still ace. They aren’t here to play by anyone else’s rules – they’re here to redefine the game with their own and seize the play.

For the first VALORANT Esports Game Changers Championship, we sought to create a campaign and tournament that celebrated the diversity and fearlessness of our female and gender-marginalized pros. Featuring five real-life pros competing in the competition, we created anticipation for our viewership to tune in and find out who the world's best VALORANT Game Changers team is. The tournament, which concluded on November 20, 2022, became the most-watched tournament in female esports history.

Winner of shot Awards Silver for Best 2D Animation.

“All Eyes On Me” Game Changers Anthem // FT. Jean Deaux & WHIPPED CREAM

Music is a core component of both gaming and esports. It’s an emotional lever guiding the story and rallying players and fans alike. We created an anthem that holds a mirror to our audacious pros to get them – as well as VALORANT and VCT fans – fired up throughout the tournament and beyond. Featuring the rapper Jean Deaux and producer WHIPPED CREAM, “All Eyes On Me” has driven over 5 million plays on Spotify,

Daily Teases

For each day of the tournament, we created daily teases to track the narrative arc of our eight teams – showcasing who, what, and why our audience should be watching – to drive hype and begin to shape tournament superstars.