NIKE: SHOW THE WORLD YOUR VICTORY
Show the world your victory.
Victory is not measured; it’s felt. It’s not just about chasing big milestones but the little moments that feel monumental.
For Women’s World Cup, Nike wanted to create an anthem to rally the next generation of athletes and express their versions of victory fearlessly. It all started with a chant. Using the rallying cry of Australia’s Women’s National Football Team, The Matildas, we launched a 360 campaign to toss the baton to young female Aussie athletes and reimagine what victory can be.
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