Nike: Show The World Your Victory

Show the world your victory.

Victory is not measured; it’s felt. It’s not just about chasing big milestones but the little moments that feel monumental.

For the World Cup Australia & New Zealand 2023, Nike wanted to create an anthem to rally the next generation of athletes and express their versions of victory fearlessly. It all started with a chant. Using the rallying cry of Australia’s Women’s National Football Team, The Matildas, we launched a 360 campaign to toss the baton to young female Aussie athletes and reimagine what victory can be.