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Nike Running: Runners Helping Runners

The world’s largest running crew is the one you’re already a part of. You just didn’t know it.

Your version of fast has always been there, and that’s where The Running Society comes in. A group whose sole purpose is to help you find your purpose and get better—from the starting line to the finish line and through every mile in-between.

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The Task

Bring the passion, joy and soul back into running by creating a long-term consumer concept that could build on for multiple seasons.

Launched during the 2021 Marathon season, we activated a community of Runners Helping Runners guided by The Godfather of the running world – Olympian and world record holding marathoner Eliud Kipchoge. With fun and functional content aimed at helping runners get better, faster, we proved that wisdom and knowledge can come from anyone, anywhere.

Where It Lives

@nikerunning | @nike | nike.com | NRC App