newcover.gif

the ad council: know your girls

The Ad Council | Know Your Girls: Get In Formation, Get Information

0A.png
 
 

In partnership with the Ad Council and Susan G. Komen Foundation, we launched “Get In Formation, Get Information” for Know Your Girls around Breast Cancer Awareness Month; a campaign aiming to reduce current breast cancer deaths in the U.S. by 50% in 10 years (2026) through health equity for underserved communities.

 
 
KYG_October_monique-03.png
05.gif
 
 

To spur engagement and awareness, our team launched a digital campaign speaking directly to black women, inviting the sisterhood to take charge of their breast health through educational tools and information that promote early detection. Through social content, influencers and a partnership with GIPHY, we got people talking and sharing stories about their girls.

 
 
MICR0SITE

MICR0SITE

12.gif
06.gif
PAID AND ORGANIC SOCIAL

PAID AND ORGANIC SOCIAL

 
 

In just one month, we drove more than 8 million impressions across social and through our GIPHY partnership, more than 25,000 website visits and a 3000% increase in engagements on social.

 
 
GIPHY PARTNERSHIP

GIPHY PARTNERSHIP

 
10.gif
 
PAID STORIES

PAID STORIES

04.gif
FACEBOOK PROFILE FILTER

FACEBOOK PROFILE FILTER