PAX elevates how you experience your daily rituals and switches up your perspective to consider new ideas.

In the midst of a rebrand, PAX tasked us with refreshing their social presence. We partnered with their in-house creative team to craft a new voice and aesthetic to target the modern professional bent on functional elegance brought to life.

Led with social-first strategy, we set out to meaningfully contextualize PAX within broader lifestyle topics, appeal visually and emotionally to followers, and stand out for engagement. Above all else, we created content to evangelize vaping, educate on PAX quality, and showcase the tech and design story.