The Ad Council | Know Your Girls: Get In Formation, Get Information
In partnership with the Ad Council and Susan G. Komen Foundation, we launched “Get In Formation, Get Information” for Know Your Girls around Breast Cancer Awareness Month; a campaign aiming to reduce current breast cancer deaths in the U.S. by 50% in 10 years (2026) through health equity for underserved communities.
To spur engagement and awareness, our team launched a digital campaign speaking directly to black women, inviting the sisterhood to take charge of their breast health through educational tools and information that promote early detection. Through social content, influencers and a partnership with GIPHY, we got people talking and sharing stories about their girls.
MICR0SITE
PAID AND ORGANIC SOCIAL
In just one month, we drove more than 8 million impressions across social and through our GIPHY partnership, more than 25,000 website visits and a 3000% increase in engagements on social.
GIPHY PARTNERSHIP
PAID STORIES
FACEBOOK PROFILE FILTER