Estrella Jalisco: Local Stars
At the height of the pandemic, Estrella Jalisco had the opportunity to inject some much-needed positivity back into local neighborhoods.
Our campaign and programming posited Estrella Jalisco to give back to bars, bodegas, restaurants, and mom & pop businesses by giving them vibrant refreshes to ensure they remain beacons of light in their communities.
We identified local businesses in need of support to help weather the unprecedented times of the pandemic by creating a campaign that ran on social and OOH, calling for people to nominate the businesses in their neighborhoods they care about and want to see survive.
Murals tell the story of a community, so we leveraged the exteriors of these neighborhood businesses to tell the story of that community today.
We partnered with local artists and muralists to commission a series of vibrant art pieces for the businesses with the space to display it – exterior and interior walls, ceilings, store signage, windows and more.