57% of people would stop driving distracted if a friend or passenger pressured them to.

As part of Distracted Driving Awareness Month, we created a social-first campaign that asked It Can Wait followers to hold their better halves accountable for their driving behaviors.

problem

Constrained by time and budget, we raced the clock and worked around SAG budget.

solution

The result was two original paper stop-motion shorts that illustrate how life without your other half is only half a life.